Create an Audience with Facebook Advanced Match

Create a customized audience in Marketing Cloud Advertising using Facebook Advance Match.

Note This feature is available in Journey Builder Advertising.

Note The data extension must include one or more unique attributes, such as email, phone, and mobile advertiser ID. We recommend that you map to as many Facebook identifiers as possible for the highest match rates.

1. Click Create Audience.
2. Enter a name and description.
3. If applicable, select an onboarding partner.
4. Choose the destination ad network.
5. Select an ad account.
6. To return to the Overview screen, click Save & Close or Configure.
7. Select List or Data Extension on the Configure tab.
8. Choose the data extension to use.
9. Click Select.
10. Drag the source attribute field from the data extension to the corresponding Facebook identifier.
11. Click Save.

Tip For more details about data types used as Facebook identifiers, see Facebook's tips for increasing the match rate of your data.