Create a Journey Builder Advertising Audience

Follow these steps to create an Advertising Audience in Journey Builder to use in a Journey Builder Advertising campaign.

Note Journey Builder Audiences doesn't support field-level encryption.

This feature uses an email address to match audience contacts. The audience refreshes daily.

1. Drag the Ad Campaign activity onto the Journey Builder canvas.
2. Click Configure.
3. Enter an audience name.
4. Enter a description for the audience, as necessary.
5. Select the ad account to use.
   

   Note Only accounts authorized for Advertising Audiences and Advertising Campaigns are available.
6. Select a retention period.
7. Click Next.
   

   Note The audience is created when the activity is saved. Lookalike audiences, refresh settings, and email notifications can be modified from within Advertising Audiences after this audience is created.