Lead Capture in Marketing Cloud Advertising

Lead Capture in Marketing Cloud Advertising helps you connect your Facebook or Google advertising leads with data extensions or Sales Cloud lead objects.

Note To use Lead Capture, install the latest versions of Lead Capture for Marketing Cloud Engagement or Salesforce Lead Capture via AppExchange to use Lead Capture.

Before you use this feature, you must:

• Enable data extensions in Marketing Cloud Engagement.
• Use a business version of Facebook and have admin-level permissions on the Facebook page you’re working with.
• Create a Facebook or Google lead advertising form.

Note Log out of your Facebook or Google accounts before you open Lead Capture for either platform.

• Import Facebook or Google Leads into Marketing Cloud Engagement
  Lead Capture collects Facebook and Google leads. Set up a lead capture task to synchronize advertising leads to a data extension.
• Import Facebook or Google Leads into Sales Cloud
  Collect Facebook and Google leads captured in Sales Cloud using the Lead Capture application. A lead capture task synchronizes advertising leads with a Sales Cloud Lead Object.
• Test Lead Capture Tasks
  Use the Facebook Lead Ads Testing Tool to create a test lead in Marketing Cloud Advertising.
• Delete a Lead Capture Task in Marketing Cloud Advertising
  When you want to update a lead form, first delete the Lead Capture task in Marketing Cloud Advertising. Deleting the task prevents the import of future leads, but preserves any previously imported leads.
• Lead Capture Error Detail View in Marketing Cloud Advertising
  For visibility and control over failed leads in a lead task, refer to the Lead Capture Error Detail View. Details include failed lead IDs, an error description, error details as it relates to the associated lead form and the lead failure date. You can use this information to resolve formatting and other errors quickly to retry the leads or ignore unqualified leads. Marketing Cloud Advertising retains leads for 30 days.