Refresh an Audience

Configure refresh for an Marketing Cloud Advertising audience.

First, choose a specific audience.

1. Open Advertising Audiences.
2. Select an audience name for an audience not currently under draft.
   To delete the audience, click Delete.

   

   Note Only an Administrator can delete an audience. That same audience gets removed or set to inactive simultaneously for Facebook, Google, and Twitter. If the audience is active, any gathered matching and refresh data are lost.
3. To refresh the audience manually, follow these steps.
   1. Click Refresh Now.
   2. Click Activate.
4. To configure an automated audience refresh, follow these steps.
   1. Click Change.
   2. Select Schedule Refreshes.
   3. Set the frequency of refreshes including the time of day you want the refresh to occur.
   4. Click Done.
   5. Click Activate.
   

   Note Once the audience is created it is then hashed using SHA-256 and sent to the destination network via the already established API connection.