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Target Accounts in LinkedIn
With Marketing Cloud Advertising, marketers can target and tailor their advertising using company-specific identifiers in LinkedIn.
To match source attributes to the company LinkedIn identifiers, select Company.
Identifiers include:
- Company Name
- Company Website Domain
- Company Email Domain
- Company Page URL
- Company Stock Symbol
- Company Country
- Company Post Code
After an audience is created in Advertising, you can use LinkedIn advertising functionality to add more targeting. For example, to further narrow your audience, add targets in LinkedIn for job function, seniority, or title.
Tip More attributes produce more matches, but we suggest you
start with matching on an easily available attribute, such as the
account name.
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