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View Audience Activity
View audience activity in Marketing Cloud Advertising.
To view the Audience Activity tab:
- Select the desired audience from the Overview tab.
- Click the Activity tab.
Note The Activity graph appears after an audience has been activated and
refreshed.
The Activity tab displays these fields.
| Field | Description |
|---|---|
| Source Audience Count | Estimated active audience size over time. Hover over a data point to view:
|
| Facebook or Twitter Audience Count | Estimated audience match number on the advertising network. The percentage change since the last refresh also appears. |
| Match Rate | Percentage of source audience divided by the estimated total audience over time. The percentage change since the last audience refresh also appears. |
| Line Graph | Audience data in a line graph. You can change how much data is displayed in the graph.
|
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