What-If Analyzer

Test future saturation levels corresponding to message frequency using the What-If Analyzer on the Einstein Engagement Frequency dashboard. The goal is to maximize the On Target contacts in your business unit. Use the bar chart to predict how many contacts you can move from Saturated or Undersaturated to On Target.

Choose one of the dropdown menu options, and use the bar graph to view scenarios. Based on a 7-day outlook, Einstein Insight recommends the optimal number of messages to send to move contacts to On Target. Click the graph bars for details including the number of contacts in each saturation level based on the number of messages for the bar you chose. The number of messages on the bar is the number of messages to send to the source segment you selected in the dropdown. For example, if you chose Undersaturated to On Target, the number on the bar graph indicates the number of messages to send to the Undersaturated contacts.

Example You want to determine how many messages to send to your Undersaturated contacts to move them to On Target. Einstein recommends sending three more messages within 7 days of the last update. For comparison, you click other message numbers in the bar graph to see the projected results. After you determine the optimal number of messages to send, add a frequency split in the journey and add the optimal number of messages.