Campaigns in Marketing Cloud Engagement

Plan, coordinate, and measure cross-channel campaigns in real time using campaign tags. You can create campaigns from emails, mobile messages, landing pages, and data extensions, or events such as automations.

• Create a Campaign in Marketing Cloud Engagement
  Create a campaign in the Campaigns app.
• Campaign Tags in Marketing Cloud Engagement
  Use tags in Marketing Cloud Engagement to categorize campaigns by any criteria, such as geography, marketing tactic, and product line.
• Campaign Associations in Marketing Cloud Engagement
  A campaign association is a channel-specific message, content, or activity you want to include in the campaign.
• Engagement Campaign FAQs
  Learn about where to find things and how to use the Campaigns app in Marketing Cloud Engagement.