Campaign Associations in Marketing Cloud Engagement

A campaign association is a channel-specific message, content, or activity you want to include in the campaign.

Campaign associations are cross-channel objects used to build campaigns and help you do these other tasks.

• Organize the associations needed to execute a campaign
• Plan messaging in the short and long-term future
• Act as parameters for analytics around a marketing objective

• Add or Remove Campaign Associations in Marketing Cloud Engagement
  You can add or remove an association to a campaign from the Campaigns app or from the app where the association lives.
• Edit or Delete a Campaign in Marketing Cloud Engagement
  You can edit or delete a campaign.