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Contact Data in Marketing Cloud Engagement
Data Designer Templates

Data Designer Templates

Data Designer includes these templates for creating attribute groups in Contact Builder.

Demographics Template

This template creates this data extension:

  • Demographics
    • Birthday (Text)
    • City (Text)
    • Customer ID (Text)
    • First Name (Text)
    • Gender (Text)
    • Last Name (Text)
    • Postal Code (Text)
    • State (Text, restricted to postal code values for US states)

Retail Transaction Template

This template creates the following data extensions, including listed fields and relationships:

  • Retail Orders
    • Customer ID (Text)
    • Grand Total (Decimal)
    • Order Date (Date)
    • Order ID (Text)
    • Order Number (Text)
    • Order Status (Text)
    • Order Total (Decimal)
    • Tax Total (Decimal)
  • Retail Order Lines
    • Discount (Decimal)
    • Extended Price (Decimal)
    • Order ID (Text)
    • Order Line ID (Text)
    • Order Line Status (Text)
    • Product ID (Text)
    • Quantity (Decimal)
    • Unit Price (Decimal)
  • Products
    • Product Description (Text)
    • Product ID (Text)
    • Product Name (Text)
    • Product SKU (Text)
    • Unit Cost (Decimal)
    • Unit Price (Decimal)
  • Returns
    • Customer ID (Text)
    • Grand Total (Decimal)
    • Return Date (Calendar)
    • Return ID (Text)
    • Return Number (Text)
    • Return Status (Text)
    • Return Total (Decimal)
    • Tax Total (Decimal)
  • Return Lines
    • Discount (Decimal)
    • Extended Price (Decimal)
    • Product ID (Text)
    • Quantity (Decimal)
    • Return ID (Text)
    • Return Line ID (Text)
    • Return Number (Text)
    • Return Reason (Text)
    • Unit Price (Decimal)
  • Payments
    • Order ID (Text)
    • Payment Amount (Decimal)
    • Payment ID (Text)
    • Payment Method (Text)
  • Credits
    • Credit Amount (Decimal)
    • Credit ID (Text)
    • Credit Method (Text)
    • Return ID (Text)

The template creates one-to-many relationships from the contact record to the Orders and Returns data extensions. The template also creates one-to-many relationships from the Orders data extension to the Order Lines and Payments data extensions. The Returns data extension receives one-to-many relationships to the Return Lines and Credits data extensions. Finally, the template creates many-to-one relationships from the Order Lines and Return Lines data extensions to the Products data extension.

Shopping Cart Template

This template creates these data extensions, including listed fields and relationships:

  • Shopping Cart Products
    • Product Description (Text)
    • Product ID (Text)
    • Product Name (Text)
    • Product SKU (Text)
    • Unit Cost (Decimal)
    • Unit Price (Decimal)
  • Product Views
    • Customer ID (Text)
    • First View Date (Date)
    • Last View Date (Date)
    • Product ID (Text)
    • Total Views (Number)
  • Shopping Cart
    • Customer ID (Text)
    • Is Abandon (Boolean)
    • Shopping Cart ID (Text)
  • Shopping Cart Items
    • Add Date (Date)
    • Is Deleted (Boolean)
    • Last Update Date (Date)
    • Product ID (Text)
    • Quantity (Text)
    • Shopping Cart ID (Text)

The template creates one-to-many relationships from the contact record to the Product Views and Shopping Cart data extensions. The template also creates a one-to-many relationship from the Shopping Cart data extension to the Shopping Cart Items data extension. Finally, the template creates a many-to-one relationship from the Shopping Cart Items and Product Views data extensions to the Product data extension.

Travel Booking Template

This template creates these data extensions:

  • Locations
    • City (Text)
    • Country (Text)
    • Location ID (Text)
    • Postal Code (Text)
    • Region (Text)
  • Airports
    • Airport ID (Text)
    • City (Text)
    • Country (Text)
    • Location ID (Text)
    • Postal Code (Text)
    • Region (Text)
  • Hotels
    • City (Text)
    • Country (Text)
    • Hotel ID (Text)
    • Location ID (Text)
    • Postal Code (Text)
    • Region (Text)
  • Weather
    • Conditions (Text)
    • Date (Date)
    • High Temperature (Number)
    • Location ID (Text)
    • Low Temperature (Number)
  • Flight History Airport
    • Airport ID (Text)
    • Booking ID (Text)
    • Destination (Boolean)
    • Origination (Boolean)
  • Flight History
    • Airline (Text)
    • Booking ID (Text)
    • Cabin Class (Text)
    • Contact Key (Text)
    • Departure Date (Date)
    • Destination Airport (Text)
    • Originating Airport (Text)
    • Total Passengers (Number)
    • Cabin Class (Text)
  • Hotel History
    • Booking ID (Text)
    • Check In Date (Date)
    • Check Out Date (Date)
    • City (Text)
    • Contact Key (Text)
    • Country (Text)
    • Hotel ID (Text)
    • Hotel Name (Text)
    • Postal Code (Text)
    • Region (Text)
  • Booking Demographics
    • Contact Key (Text)
    • Likes Beach (Boolean)
    • Likes Snow (Boolean)
    • Number of Children (Number)
    • Preferred Airline 1 (Text)
    • Preferred Airline 2 (Text)
    • Preferred Airline 3 (Text)
    • Preferred Hotel 1 (Text)
    • Preferred Hotel 2 (Text)
    • Preferred Hotel 3 (Text)
    • Travels Domestically (Boolean)
    • Travels Internationally (Boolean)
 
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