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Contact Data in Marketing Cloud Engagement
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            Enable Contact Events in Contact Builder

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            1. Salesforce Help
            2. Docs
            3. Engagement: Audience Builder and Contact Builder

            Enable Contact Events in Contact Builder

            Enabling Contact Events in Marketing Cloud Engagement requires admin permissions. It’s scheduled for feature retirement, and we recommend that you filter or query activities in Automation Studio.

            1. In Contact Builder, click Contacts Configuration.
            2. In the Contact Events section, click Enabled.
             
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            Salesforce Help | Article