Add a Button Block

Use Content Builder to add a linked button to your email.

1. Complete the Button Text field, and set your font type, size, and color.
2. Use the provided controls to style the button and button text.
3. Select a Link To option and complete the corresponding fields.
   • Website: Enter the URL of the web site, without the preceding https:// (which inserts automatically).
   • Secure Website: Enter the URL of the secure website without the preceding https:// (which inserts automatically)
   • Email Address: Enter the full email address (the HTML code mailto: inserts automatically) and subject line of the email.
   • Microsite: Select the site and page of the previously created microsite.
   • Forward to a Friend: The system populates the code when you choose this value. You can still edit the tooltip and link alias.
   • Document: Browse to content stored in your account or upload new content. As a best practice, always use document links rather than attach a document directly to an email. Document links offer the added benefit of allowing you to track how many subscribers open the document.
   • Anchor to text: Select the name of the anchor you previously created in this email.
   • Other: Enter a value that does not match the other types, such as a personalization string. For example, if you have an attribute that contains a URL, you can insert the personalization string to use the personalized URL for each subscriber.
4. Enter descriptive text in the Title field. This text appears when the recipient hovers over the text or image.
5. Enter a descriptive name in the Tracking Alias filed. When you view the tracking results, the tracking alias appears in the results. If a tacking alias is not provided what you entered in the link URL is used.
6. Use the Block Settings and HTML Editor tabs as needed.
7. Click Done Editing.