Create a WhatsApp Session Message

Use Content Builder to create session messages to respond to user-initiated conversations. When a user sends a message to your WhatsApp channel, you can respond to them without using a template. Session messages are free-form messages and don’t need approval.

Tip Keep your session messages simple. Offer support or product information based on keywords that you configure in Journey Builder.

1. In Content Builder, click Create.
2. In the dropdown, select Chat Messaging, and then select WhatsApp Session Message.
3. Select the Message Type from the dropdown.
4. Complete the message body using personalization tags.
   

   Note Session messages are limited to 4,096 characters, including personalization and emojis. Facebook rejects messages that exceed these limits.
5. To use an image, upload a JPEG or PNG file that’s 100 MB or less.
6. Save your changes.