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Create Content in Marketing Cloud Engagement
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            Enable Content Builder Approvals

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            1. Salesforce Help
            2. Docs
            3. Engagement: Content Builder and CloudPages

            Enable Content Builder Approvals

            To use the built-in approvals process in Marketing Cloud Engagement, an admin must turn on the feature for Content Builder. Notify content creators before you enable approvals because it can disrupt their workflow.

            Required Editions

            User Permissions Needed
            To submit content for approval:

            Approval Items—Create and Edit

            AND

            Workflow Teams—Add/Remove User
            To select audiences for content:

            View on Email > Subscribers > List

            AND

            View on Email > Subscribers > Data Extension
            1. In Engagement, hover over your username and click Setup.
            2. Select Feature Settings | Content Builder | Approvals Settings.
            3. Click Create a Team.
            4. Under Teams & Workflows, choose an approval workflow and assign a team name.
            5. For Assign a Workflow Role, search for users and select the roles for each person.
            6. Click Apply, and then click Close.
            7. To enable Approvals, click On and confirm the change.
             
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            Salesforce Help | Article