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Create Content in Marketing Cloud Engagement
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          Share Content Permissions and Roles

          Share Content Permissions and Roles

          Review the permissions and roles for Marketing Cloud Engagement Content Builder sharing.

          Content Permissions

          You can assign each content item in a shared folder its own edit permission. The edit permission determines how recipients can edit the content. The options for edit permissions are:

          • View and Send: Recipients can view the shared content and select it to be sent in a message, but they cannot edit the content. Recipients can edit the content in a message, but those edits are not saved to the shared content item.
          • Edit Globally: Recipients can edit the shared content, and any edit made in one business unit appears in the other business units that have access to the content.
          • Edit Locally: This option is available for emails only. Recipients can create a local edit of the email, which appears only in their business unit as a separate asset with its own Customer Key and ID. This edit does not overwrite the shared email in other business units. When you create a local edit, the original shared email no longer appears in the recipient's business unit. However, if you delete the local edit, the original shared email appears again. If the business unit that shared the original email deletes or unshares the original, local edits are deleted.
            Note
            Note For Enterprise 1.0, shared emails can only be shared with the Edit Locally permission. To send the shared email, first create a local edit.

          Folder Permissions

          Actions taken on this folder structure are controlled by these permissions under Content Builder > Shared Folders.

          • View
          • Create
          • Move
          • Rename
          • Edit Sharing Properties
          • Delete

          Inherited Roles

          Standard roles inherit these Content Builder permissions by default. Administrators can configure custom roles for each role.

          Role Inherited Content Builder Role
          Marketing Cloud Engagement Viewer View
          Marketing Cloud Engagement Content Editor/Publisher All Shared Folder permissions
          Marketing Cloud Engagement Administrator All Shared Folder permissions
           
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          Salesforce Help | Article