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Use a Text Content Block
Use the text content block to create text-based reusable email content in Content Builder
- Type content in the editor window.
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Use editor controls to format and style your text.
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To display more toolbar controls, click
.
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Use
to add system
links and HTML elements.
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Use
to add personalization.
TipHTML code pasted from Word can cause formatting changes that affect your email preview. To prevent formatting problems, use Paste from Word to paste from Notepad or Word Document.
When using HTML in a Text block or Free Form block, use valid HTML 4.
Because the editor can modify the HTML in these blocks to standardize the editor view display, consider using the HTML block or Code Snippets if this is an issue.
NoteThe text content block outputs HTML, not plain text. To output text-only, Create a Code Snippet.
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To display more toolbar controls, click
- Insert a Table
Insert and manage a table in a Content Builder text block in Marketing Cloud. - Manage Table Properties
Use a text block’s table properties to format the properties of a specific table cell or manage rows, columns, and cells in Content Builder. - Insert and Remove Links
Build and remove links in a Content Builder text block. - Insert an Anchor
Add or remove an anchor to link to in a Content Builder text block.

