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Einstein and Analytics in Marketing Cloud Engagement
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            View Cross-Channel Marketing Insights

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            1. Salesforce Help
            2. Docs
            3. Engagement: Einstein and Analytics

            View Cross-Channel Marketing Insights

            Use the Cross-Channel Marketing Insights dashboard to view cross-channel, data-driven insights.

            Required Editions

            Available in: Intelligence Reports Advanced
            User Permissions Needed
            To consume Cross-Channel apps Access, View & Export, Schedule, “Create & Edit”
            Note
            Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app. For more information, see Install the Cross-Channel Marketing Insights App.

            The dashboard contains these tabs:

            Note
            Note The dashboard that’s created with this app is read-only and can’t be modified.
            Tab Description

            Research

            Dive into your marketing performance with all your connected platforms, and view your most important metrics. Toggle between these views to expand your analysis:

            • Data View—Compare your data metrics for each platform, such as impressions and clicks.

            • See Totals—View totals for all platforms, split per metric, within the selected timeframe.

            • Graphic View—Compare how each platform is performing over time for the selected metric.

            Insights Lists the highest and lowest performing campaigns by cost compared to all cross-channel campaigns. View characteristics that can help you define changes to improve the metrics.

            Einstein Marketing Insights (EMI)

            		Get ways to improve your marketing efforts, such as pausing certain campaigns or allocating more budget to other campaigns.
             
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            Salesforce Help | Article