AMP for Email

AMP for Email is a new open-source email standard that allows customers to interact with messages directly in their inbox and offers real-time content and data at open. Use Marketing Cloud Content Builder to build AMP emails. Common use cases include carousels, confirmations and opt-ins, real-time data, browsing and research, and appointment booking.

• Get Started with AMP for Email
  To build an AMP email in Marketing Cloud Engagement Content Builder, first create the email by choosing an AMP email template or accessing the AMP editor view in an email.
• AMP for Email Best Practices
  Use these tips and best practices when building AMP emails in Marketing Cloud Engagement Content Builder.
• Appendix: Use GTL with AMP for Email Mustache Syntax
  Guide Template Language and AMP Mustache templates use the same delimiters (double curly braces {{ and }}). Therefore, when sending AMP containing Mustache templates through Marketing Cloud Engagement, ensure that you add a snippet of code at the top to change the GTL delimiters.