Email Deliverability

Your sending reputation primarily determines the likelihood of your email messages being delivered to a subscriber’s inbox. This reputation is based on email authentication, consent and data management, and the content you send. You can manage your reputation with Marketing Cloud Engagement tools that help you get set up, connect with inboxes, and curate customer content.

• Email Deliverability Setup
  Make sure that your mail reaches your subscribers and represents your brand well. Authenticate your domain, manage your sending reputation, and keep your IP unblocked.
• Reputation Warming for Email Studio
  To establish a positive sending reputation, warm up a new IP address by gradually increasing the number of emails you send over time. Make sure to follow the guidelines set by mailbox providers (MBP) around domain authentication, one-click unsubscribe methods, and rate limits for bounces and complaints. Follow the warming process for each new domain you plan to send mail from to establish a good reputation with MBPs, even if you’re sending from an already warm IP and even if you’re using a shared IP address.
• Email Deliverability Best Practices for Email Studio
  View email deliverability best practices for Marketing Cloud Engagement.
• Email Delivery in China
  Learn about email deliverability in China for Email Studio.
• Evaluating Spam Complaints
  When a subscriber marks or reports an email as spam, a complaint report is sent to Marketing Cloud Engagement. Engagement logs the report and unsubscribes the subscriber from the related email list. You can generate a report of which subscribers have marked your email communications as spam and use the information to improve your sending reputation. For example, you can correlate complaints with specific opt-in methods, times, or segments.
• Campaign Performance Monitoring
  Monitor the performance of your campaigns, and gain insight into your sending reputation and engagement rate.
• Abuse and Compliance
  When you send a promotional message, you must adhere to the privacy regulations that apply to your business and region, such as CAN-SPAM in the United States. Marketing Cloud Engagement can help you comply with these regulations and maintain your sending reputation while reaching your customers’ inboxes.