Email Encoding Settings

Learn about email encoding settings in Email Studio for Marketing Cloud Engagement.

Today's international marketplace calls for marketers to reach audiences around the globe. If you have subscribers in Japan, emails in English will unlikely reach them. This raises many questions. Even if you can produce emails in German, will the German email server allow your email to be delivered? If your Thai email is delivered, will the Thai PC know how to display your email? If your Russian email is delivered and displays correctly, what happens when that subscriber clicks the Profile Center link? The International Sends feature addresses these questions to help you to achieve your best possible email deliverability, readability, and functionality in non-English markets.

It is recommended that you use the Unicode UTF-8 language encoding for all your international emails. More information on how encoding works and how to encode your emails follows. Unicode UTF-8 formatting is by far the most widely accepted and most forgiving encoding available outside the U.S.

However, Unicode UTF-8 encoding is not always the best encoding to use. There are large areas of world population where a local language encoding is preferred or where Unicode UTF-8 encoding is not accepted. When you become aware of those situations in your subscriber base, our International Sends feature allows you to choose the better encoding to give your message the best chance to be delivered and read by your subscribers.

• International File Encoding
  Learn about international file encoding in Email Studio for Marketing Cloud Engagement.
• Change Email Encoding Settings
  Change email encoding settings in Email Studio.
• International Sends Best Practices
  International Sends best practices for Email Studio can help you reach your subscribers as you create your international sends.
• Understand International Sends
  The International Sends feature in Email Studio lets you select the specific language encoding for your email and provides translated supporting pages for your subscribers.