Create a Control Path with Random Send

Find out how Einstein Send Time Optimization (STO) performs when you compare the engagement rates of random sends to optimized sends. Use the Random Send option to send to some contacts at randomized times. To use Random Send, enable Einstein STO first.

1. Drag the Einstein STO activity to a position directly before the message activity you want to optimize.
   

   Note The Einstein STO activity doesn’t support the SMS activity.
2. Click the activity.
3. After configuring the sending time frame, select Randomize send times for contacts on this path.