Agents and Data Usage in Marketing Intelligence (Beta)
When using Agentforce along with Marketing Intelligence, review this table to
understand the type of data used by agents.
Required Editions
Available in: Lightning Experience in Enterprise, Unlimited,
Professional, and Developer editions with Data 360.
Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta
Services Terms at Agreements - Salesforce.com or a written Unified Pilot
Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the
Non-GA Open AI LLM Provider terms in the Product Terms Directory. Use of this pilot or beta
service is at the Customer's sole discretion.
The table lists both the Customer Data that is used, which is data submitted by the Customer
to our services as defined in our Main Services Agreement (MSA), and the usage data that is
used, which is data relating to users’ interactions with Salesforce. Data submitted to an
agent may be used to train AI models, to improve your services and features, or to develop new
features that you can access without additional cost.
feature
Customer data and salesforce objects used
generative ai model used
global model used
deep learning model used
Marketing Intelligence: Get Channel Types
User engagement data from DMOs
Yes
No
No
Marketing Intelligence: Get Campaign Objectives
User engagement data from DMOs
Yes
No
No
Marketing Intelligence: Get Metrics
User engagement data from DMOs
Yes
No
No
Marketing Intelligence: Get Low Performing Ads
User engagement data from DMOs
Yes
No
No
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