Anchor Your Campaign Data in Marketing Intelligence

An Anchor Campaign groups related marketing campaigns into a single performance view. By consolidating cross-channel efforts like email, social, and search, you can track how an entire initiative performs as a whole rather than managing fragmented reports.

For example, group Q4 email, social, and paid search campaigns under “Q4 Product Launch” to see how the initiative performs overall.

Anchor Campaigns reduce errors from siloed or inconsistently named campaigns and help you quickly identify areas that need optimization.

• Create an Anchor Campaign in Marketing Intelligence
  Group related campaigns to track performance as a single strategic initiative.