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            Considerations for Paid Media Optimization in Marketing Intelligence (Beta)

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            Considerations for Paid Media Optimization in Marketing Intelligence (Beta)

            To use Paid Media Optimization in Marketing Intelligence, consider supported functionality, usage, limitations and allowances, limits, and other issues.

            Required Editions

            Note
            Note Paid Media Optimization Agent is a pilot or beta service that is subject to the Beta Services Terms at Agreements - Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and the Non-GA Credit Consumption, Non-GA Gen AI, and the Non-GA Open AI LLM Provider terms in the Product Terms Directory. Use of this pilot or beta service is at the Customer's sole discretion.
            Available in: Lightning Experience
            Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in Enterprise and Unlimited Editions with Marketing Cloud Next.
            User Permissions Needed
            To create an AI Agent:

            Manage AI Agents and Manage Agentforce Employee Agents

            OR

            Customize Application
            To set up Paid Media Optimization agent:

            Marketing Intelligence Admin permission set

            Language and Locale Support

            Language locale culture code
            English English (United States) en_US

            Large Language Model Support

            Paid Media Optimization supports this model.

            Model

            OpenAI GPT-4o

            Einstein Trust Layer Service Support

            Paid Media Optimization supports these Trust Layer services.

            Service Description
            Dynamic Grounding with Secure Data Retrieval Yes

            Prompt Defense (System policies and prompt injection detection)

            		 Yes
            Data Masking No
            Toxicity Detection Yes
            Audit and Feedback Yes

            Region Support

            Paid media optimization does not support geo-aware LLM request routing, as described in Geo-Aware LLM Request Routing on the Einstein Generative AI Platform.

            Generative AI Usage

            Agentforce Usage Types (for Agentforce conversations) and Einstein Requests are metrics for generative AI. The use of generative AI capabilities, in either a production or sandbox environment, consumes Einstein Requests and possibly Data 360 credits. To learn more, see Generative AI Billable Usage Types.

            Paid media optimization stores and processes data using Data 360. Paid media optimization consumes credits used for billing based on your usage of the feature.

            Data Cloud One Support

            Paid media optimization is supported in Data Cloud One companion orgs. For more information, see Salesforce CRM Orgs to Data 360.

             
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