To use Paid Media Optimization in Marketing Intelligence, consider supported functionality, usage, limitations and allowances, limits, and other issues.
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, and Unlimited Editions with the Einstein for Sales, Einstein for Service, or Einstein Platform add-ons, and in Enterprise and Unlimited Editions with Marketing Cloud Next. |
| User Permissions Needed | |
|---|---|
| To create an AI Agent: | Manage AI Agents and Manage Agentforce Employee Agents OR Customize Application |
| To set up Paid Media Optimization agent: | Marketing Intelligence Admin permission set |
OpenAI GPT-4o
Paid Media Optimization supports these Trust Layer services.
| Service | Description |
|---|---|
| Dynamic Grounding with Secure Data Retrieval | Yes |
Prompt Defense (System policies and prompt injection detection) |
Yes |
| Data Masking | No |
| Toxicity Detection | Yes |
| Audit and Feedback | Yes |
Paid media optimization does not support geo-aware LLM request routing, as described in Geo-Aware LLM Request Routing on the Einstein Generative AI Platform.
Agentforce Usage Types (for Agentforce conversations) and Einstein Requests are metrics for generative AI. The use of generative AI capabilities, in either a production or sandbox environment, consumes Einstein Requests and possibly Data 360 credits. To learn more, see Generative AI Billable Usage Types.
Paid media optimization stores and processes data using Data 360. Paid media optimization consumes credits used for billing based on your usage of the feature.
Paid media optimization is supported in Data Cloud One companion orgs. For more information, see Salesforce CRM Orgs to Data 360.
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