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Marketing Intelligence in Marketing Cloud Next
Create Users and Assign Permissions

Create Users and Assign Permissions

Create users and provide access to Marketing Intelligence features. Assign a single Permission Set Group containing all required permissions, instead of individual permission sets.

Required Editions

Before you install Marketing Intelligence, admins must assign themselves the required permissions. Installation won't proceed without them.

Note
Note

When Data 360 is enabled, standard permission sets apply only to the default data space. To grant access to other data spaces, update the associated data space. All permission sets—including standard and custom ones—must be manually associated with non-default data spaces

See Associate a Permission Set with a Data Space.

Available in: Developer, Enterprise, Performance, and Unlimited editions.
User Permissions Needed
To create users and assign permissions: Marketing Intelligence Admin
Tip
Tip Use Permission Set Groups for streamlined access management. Ensure users have the required licenses before assigning groups.
User Type Permission Set Group Individual Permission Sets
Admin User MI Admin

The MI (Marketing Intelligence) Admin group includes:

  • Marketing Intelligence Admin
  • Tableau Next Admin
  • Tableau Unmetered Admin
  • Data Cloud Architect
Data Specialist User MI Data Specialist

The MI Data Specialist group includes:

  • MI Marketing Data Specialist
  • Tableau Next Platform Analyst
  • Tableau Unmetered Platform Analyst
  • Data Cloud Activation Specialist
Marketing Manager User MI Marketing Manager

The MI Marketing Manager group includes:

  • Marketing Intelligence Manager
  • Tableau Next Self-Service Consumer
  • Tableau Unmetered Self-Service Consumer
  • Data Cloud User
  1. In Setup, in the Quick Find box, enter Users, then under User Management Settings, select Users.
    Setup page with Users selected
  2. Click a user name, or click New User to create a new user.
  3. Click Permission Set Group Assignments and then click Edit Assignments.
  4. Select the appropriate Permission Set Group, such as MI Admin, MI Data Specialist, or MI Marketing Manager and then click Add.
  5. Save your work.

    To assign permissions manually instead of using Permission Set Group Assignments, click Permission Set Assignments and add each individual permission set listed in the table above.

    Repeat these steps for each user that needs access to Marketing Intelligence.

Note
Note

Existing users with individual permission sets are not impacted by new group permissions and continue to work as before.

 
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