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Marketing Intelligence in Marketing Cloud Next
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            Create a Data Enrichment With Data 360 Objects

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            Create a Data Enrichment With Data 360 Objects

            You can enhance your data in Marketing Intelligence using multiple methods. Use Data 360 Data Model Objects (DMO) to normalize your data for better consistency and insights.

            Required Editions

            Available in: Developer, Enterprise, Performance, and Unlimited editions.
            User Permissions Needed
            To enrich your data using Data 360 objects: Marketing Intelligence Admin
            1. From the App Launcher, find and select Marketing Intelligence.
            2. On the Data Management tab, select Data Enrichment.
            3. Click New Enrichment, and select Enrichment Source.
            4. Select a data space, name the enrichment, select the dimension, add an optional description, and then click Next.
            5. On the Data Objects tab, select a data object, and click Next.

              When you select an object, its associated dimensions are listed on the right.

              data object tab for enrichment
            6. Preview the enrichment. You can edit the ‌column names or set a dimension as a key.
              The key determines how enrichment data joins the data model object (DMO). By selecting a key, each enrichment row maps correctly to the corresponding DMO records, allowing new fields to be added and used for analysis.
            7. To specify how a raw value appears in your data, expand Enrichment Properties and edit the values.
            8. Preview your data, and click Create.

            Your enriched data is available on the Data Enrichment tab for reporting, dashboard visualization, and analysis.

             
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            Salesforce Help | Article