You can enhance your data in Marketing Intelligence using multiple methods. Use a
data enrichment file to normalize your data for better consistency and insights.
Required Editions
Available in: Developer, Enterprise, Performance, and
Unlimited editions.
User Permissions Needed
To enrich your data using an enrichment file:
Marketing Intelligence Admin
From the App Launcher, find and select Marketing Intelligence.
On the Data Management tab, select Data Enrichment.
Click New Enrichment, and select Enrichment
Source.
Select a data space, name the enrichment, select the dimension, add an optional
description, and then click Next.
On the Upload File tab, click Upload file, select a file and
click Next.
Preview the enrichment. You can edit the column names or set a dimension as a key.
The key determines how enrichment data joins the data model object (DMO). By selecting a
key, each enrichment row maps correctly to the corresponding DMO records, allowing new fields
to be added and used for analysis.
To specify how a raw value appears in your data, expand Enrichment Properties and edit the
values.
Preview your data, and click Create.
Your enriched data is available on the Data Enrichment tab for reporting, dashboard
visualization, and analysis.
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