Measure Performance with Marketing Intelligence Goals (Beta)

Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals to enhance advertising campaign performance, optimize return on investment (ROI), and achieve your marketing KPIs.

Note Marketing Intelligence Goals is a pilot or beta service that is subject to the Beta Services Terms at Agreements - Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the Product Terms Directory. Use of this pilot or beta service is at the Customer's sole discretion.

• Create a Marketing Intelligence Goal (Beta)
  Create a goal to make informed decisions that drive success. Goals help you set clear KPIs, track, and measure key metrics, experiment with different marketing channels, and understand the customer journey.