View Insights on the Marketing Intelligence Home Page

The Marketing Intelligence in Marketing Cloud Next home page provides an interactive overview of your marketing strategies, data health, and goals. It helps you navigate the marketing landscape and make informed decisions by providing a clear picture of your overall performance and trends.

The home page includes a campaign summary so that you can quickly assess the performance of your advertising campaigns. To start the Paid Media Optimization Agent, click Optimize Campaigns. This agent helps you improve ad performance by identifying underperforming ads based on industry benchmarks. See Pause Underperforming Ads with the Paid Media Optimization Agent (Beta).

To view data on the home page, connect at least one data pipeline to Marketing Intelligence. See Data Pipelines in MI.

• Customize the Campaign Summary in Marketing Intelligence
  The campaign summary helps you quickly understand how your campaigns are performing. In the Home tab, you see an overall summary of all campaign objectives. In the Marketing Analytics dashboards, you see summaries grouped by objective and tailored to each dashboard. Select objectives, define the metrics that measure success, and take action directly from the summary.