Dashboards in Marketing Intelligence

Dashboards in Marketing Intelligence help you analyze performance, evaluate marketing impact, and understand customer behavior across channels, campaigns, and segments. Each dashboard focuses on a specific type of analysis, enabling you to explore trends, compare results, and make data-driven decisions.

Dashboards are organized by the type of analysis they support:

Overview dashboards

Monitor overall marketing performance across campaigns and channels.

Anchor Campaign dashboards

Evaluate how campaigns work together toward a shared business objective.

Touch-Based Attribution dashboards

Understand which marketing interactions contributed to conversions.

Funnel-Based Attribution dashboards

Analyze customer progression through the journey and identify where users drop off.

Cross Channel Segment Intelligence dashboard

Compare audience performance across paid and owned channels.

• Anchor Campaign Dashboard in Marketing Intelligence
  The Anchor Campaign dashboard provides a unified view of how campaigns from different channels, such as social, email, and search, perform together under a shared business objective. Anchor Campaigns group related campaigns using rules that automatically include new campaigns, reducing the need to track campaigns individually.
• Touch-Based Attribution Dashboards in Marketing Intelligence
  The Touch-Based Attribution dashboards show how marketing interactions contribute to conversions across the customer journey. Unlike funnel-based attribution, which measures progression through predefined journey stages, touch-based attribution measures the contribution of individual marketing interactions to conversions. Use these dashboards to compare attribution models, evaluate channel and campaign performance, and understand how interactions influence outcomes.
• Funnel-Based Attribution Dashboards in Marketing Intelligence
  The Funnel-Based Attribution dashboards show how customers progress through defined stages in the customer journey, from first engagement to conversion. Unlike touch-based attribution, which measures the contribution of individual marketing interactions to conversions, funnel-based attribution measures how effectively users move from one stage to the next. Use these dashboards to identify where users drop off, understand how marketing drives progression through each stage, and evaluate how channels and campaigns contribute to advancement through the funnel.
• Cross Channel Segment Intelligence Dashboard in Marketing Intelligence
  The Cross Channel Segment Intelligence dashboard brings together data from paid channels, such as Meta and Google, and owned channels, such as Email and SMS, to provide a unified view of audience performance across segments.