Marketing Intelligence in Marketing Cloud Next

Marketing Intelligence in Marketing Cloud Next empowers marketers to improve customer experiences across multiple channels and at scale. Marketing Intelligence simplifies data management by providing automated connectors, a unified data model, and data enrichment. Maximize conversions and improve campaign performance with AI-generated campaign summaries and cross-channel attribution.

Note For more information on which services are included in each Marketing Intelligence edition, see our pricing docs.

• Get Started With Marketing Intelligence in Marketing Cloud Next
  Marketing Intelligence in Marketing Cloud Next helps you analyze marketing performance using the power of Data 360 and Tableau. To get started, make sure you have the required roles, and permissions. Admins can enable Data 360, deploy the semantic model, and install the app to unlock insights and optimize campaigns.
• Unified Marketing Intelligence Semantic Data Model
  The Unified Marketing Intelligence Semantic Data Model (SDM) combines paid media, owned-channel engagement, and CRM data in one queryable semantic layer. Use the SDM to report across channels with consistent measurements, shared dimensions, and supported join paths.
• Connect Your Data to Marketing Intelligence with Data Pipelines
  Data pipelines automate the collection, transformation, and organization of marketing data to prepare it for analysis in Marketing Intelligence in Marketing Cloud Next. By using a predefined API connector or TotalConnect, pipelines structure data with entities like data streams and transforms. This process ensures accuracy, consistency, and alignment with the Marketing Intelligence data model, delivering faster insights and more reliable campaign optimization.
• Harmonize Your Data
  Make your marketing data consistent, structured, and easy to analyze. Use patterns and data enrichment to standardize naming, extract key attributes, and add business context to reduce errors, save time, and generate more accurate insights.
• Anchor Your Campaign Data in Marketing Intelligence
  An Anchor Campaign groups related marketing campaigns into a single performance view. By consolidating cross-channel efforts like email, social, and search, you can track how an entire initiative performs as a whole rather than managing fragmented reports.
• Attribution in Marketing Intelligence
  Attribution in Marketing Intelligence is the practice of identifying which marketing activities, channels, and touchpoints contribute to a desired business outcome—such as a lead conversion, pipeline creation, or closed deal. By understanding attribution, marketing teams can make smarter investment decisions, optimize campaign performance, and demonstrate the business impact of their work.
• View Insights on the Marketing Intelligence Home Page
  The Marketing Intelligence in Marketing Cloud Next home page provides an interactive overview of your marketing strategies, data health, and goals. It helps you navigate the marketing landscape and make informed decisions by providing a clear picture of your overall performance and trends.
• Measure Performance with Marketing Intelligence Goals (Beta)
  Goals are essential for developing and executing an effective marketing strategy. Marketing goals are specific, measurable objectives that align with broader business goals, guiding teams toward success. With Goals from Marketing Intelligence in Marketing Cloud Next, you can create, manage, track, and visualize goals to enhance advertising campaign performance, optimize return on investment (ROI), and achieve your marketing KPIs.
• Dashboards in Marketing Intelligence
  Dashboards in Marketing Intelligence help you analyze performance, evaluate marketing impact, and understand customer behavior across channels, campaigns, and segments. Each dashboard focuses on a specific type of analysis, enabling you to explore trends, compare results, and make data-driven decisions.
• Improve Marketing Strategies with Agentforce in Marketing Intelligence
  Agentforce brings generative AI to Marketing Intelligence in Marketing Cloud Next, enabling agents to analyze your data and recommend actions to improve performance.