Patterns in Marketing Intelligence (Beta)

Make data more structured and easier to analyze by creating naming conventions in fields like campaign names, ad names, and ad group names. By defining these patterns, you can extract key attributes, such as a product type, region, or business unit, from lengthy text strings. Using patterns improves data consistency, reduces errors, saves time, and ensures uniform classification across marketing campaigns.

• Create a Pattern for Marketing Intelligence Data (Beta)
  Apply consistency to your data by creating a naming convention (pattern). Using patterns makes data more structured and easier to analyze.