Message Content Considerations

Some content considerations to keep in mind are character sets and character limits in MobileConnect.

Use the MobileConnect app to send text messages via SMS or MMS to countries all over the world. To send messages to mobile numbers within a specific country, use a valid short code or long code enabled to send for the specified country.

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• Character Counts
  Learn about how character sets influence the maximum character count of messages in MobileConnect.
• Character Sets
  This page contains examples of MobileConnect messages using characters from GSM 3.38 and non-GSM character sets.
• Message Concatenation
  Many markets allow you to concatenate messages, or to deliver multiple messages together as one long message. During message creation in MobileConnect, select Concatenate Message to concatenate your outbound message.
• GSM 3.38 Character Set
  Use this page as a reference list for the GSM 3.38 character set.
• Link Tracking
  In MobileConnect, use link tracking to measure your SMS campaigns that contain URLs. Use one of these shorteners to track links.
• Requesting an SMS Custom Domain for Shortened Links
  Instead of using a generic Salesforce domain, enhance your brand recognition by using a custom domain for links shortened with the Marketing Cloud Engagement shortener. Each business unit can have one custom domain. After your custom domain is set up, all links that are in scheduled and in-progress sends use the custom domain.