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MobileConnect and Journey Builder
Before using MobileConnect with Journey Builder in Marketing Cloud Engagement, complete these prerequisites and review the information regarding personalization.
Prerequisites
- Confirm that MobileConnect, Content Builder, and Journey Builder are enabled for your account. Contact your Salesforce account executive for any issues.
- If you have these products, the SMS activity displays automatically in Journey Builder. If you don’t see the SMS activity in Journey Builder, contact your Engagement admin.
Personalization Considerations
In Journey Builder, you can use Journey Builder entry source attributes to personalize your SMS messages. Journey Builder first attempts to pull the attribute value from the Journey Builder entry source. If no value is found, Journey Builder attempts to pull the attribute value from the contact record in the MobileConnect demographics table.
- Configure MobileConnect to Send SMS Messages with Journey Builder
You can send SMS messages in Journey Builder to create a sequence of messages, such as a welcome experience or an abandoned cart reminder.
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