MobilePush Account, App, and List Statistics

To view message analytics for a push notification activity in an active journey, click the Push Notification tile in the journey.

Account and App Statistics

The Message Analytics section contains this information.

Sent

The number of messages that were successfully sent from all apps in the account during the specified period. This metric doesn’t include errors. The Summary Report shows the number of messages sent from all apps, including messages that resulted in errors.

Sent on Avg

The average number of messages that were successfully sent over a rolling 180-day window in the selected period.

Opened

The number of messages that were opened on all apps on the account over the specified period.

Opened Avg

The average number of messages opened over a rolling 180-day window in the selected period.

The Active Apps section contains this information.

Avg. Time in App

The average amount of time users spend in the app.

Push Opt-ins

The total number of opted-in devices for an app.

The Contacts section contains this information.

Push Opt-ins

The total number of opted-in devices for all apps in the account.

Growth

The percentage change in opted-in devices for all apps in the account over the last 30 days.

List Statistics

To check which list you sent a message to, on the Overview screen, click the name of the message. In the Target Lists field under Audience, look for the name. Return to the Overview screen, and click Manage to find the list. Click the name of the list.

Count

The number of devices in the list.

Note

The Count value matches the # Sent field for the messages that you sent to this list. See Specific Message Activity. If the values don’t match, double-check that the filtered list was created correctly.

If the Count doesn’t match the Sendable Audience value on the Sends page, it indicates that there are devices in the list that are unable to receive messages. The Sendable Audience doesn't include undeliverable devices.