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Mobile Studio in Marketing Cloud Engagement
Campaign Planning for Mobile App Events

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Campaign Planning for Mobile App Events

Start planning by creating an outline for a few potential campaigns. To build a successful campaign, consider the campaign goal, journey audience, and corresponding messages. Review how you can use your app event within the scope of the campaign.

In-App Message Triggers

Campaign Journey Audience Suggested In-App Message Content In-App Trigger Event (User Action) In-App Trigger Criteria (Action Details)
Get push permission
  • New or onboarding users
  • Users who never opted in
  • Users who opted out [X] time ago
Enable push notifications to get the latest updates.
  • View Screen
  • Purchase
  • Sign Up
  • High-Value Action
  • First-Time High-Value Action
  • Screen name = [X]
  • Price over [X] dollars.
Take a survey
  • All users
  • Loyal users
 Please take a moment to complete this brief survey.
  • View Screen
  • High-Value Action
 Screen Name = [X]
Sign up for an account or complete a profile
  • Users who installed app 7 days ago and are still anonymous
  • Users who took action [X]
 Sign up to get access to [X].
  • App Open
  • View Screen
  • Purchase
  • High-Value Action
 N/A
Cross-sell products Gold members To check out the latest offers, upgrade to this new feature.
  • View Item
  • Added to Cart
 Category Name = [X]
Refer a friend Users who haven’t referred anyone Share your referral code with friends and get a coupon.
  • Purchase
  • High-Value Action
 CouponUsed = True
Rate our app Users who haven’t taken [X] action more than 3 times in the last 7 days How do you like our app? Take a moment to review it in the app store
  • View Page
  • High-Value Action
 Screen Name = Checkout
Try new update or feature Users who haven’t used a feature Now you can do [X] with our app.
  • App Open
  • View Screen
  • High-Value Action
 N/A
Sign up for a newsletter Users who aren’t signed up for your email list Get the latest updates when you sign up for our email newsletter.
  • Save Item
  • High-Value Action
 Item Category = [X]

Journey Builder Entry and Exit

Journey Setting Journey Journey Trigger Journey Trigger Criteria Journey Content Type Journey Exit Trigger
Single Entry Onboarding
  • App Install
  • Sign Up
  • Push Message Opt-in
 N/A Onboarding or nurturing
  • Sign up
  • Push opt-in
  • Used [X] feature
Single Entry Try a new feature App Update App Version greater than [X] Mobile or email follow-up to highlight new feature Push opt-in
Single Entry Promote other channels Push Opt-out N/A Inbox or In-App messages prompting to sign up for email or SMS. Long-running nurturing journey to ask for push opt-in again. N/A
Single Entry Nurture (first-time action) First High-Value Action N/A Nurture or onboard to do more Geofence entered
Single Entry Stop by Geofence Crossed Location = Tell them that they’re close and to check out an item or sale. Purchase with coupon
Single Entry Send Coupon
  • Purchase
  • Complete Survey
  • Category = Golf
  • Price = over 50
 Send coupon a few days after user action. Newsletter sign-up
Single Entry Redeemed Coupon Purchase
  • Coupon Used = TRUE
  • CouponType = Sponsor
 Follow up with more offers. Purchased [X] item
Single Entry Timed Promotion
  • Purchase
  • View Item
  • High-Value Action
  • Price over $100
  • SKU = [X]
 Move user through your campaign or send promotions for related items.
  • Completed order
  • Completed survey
  • Completed profile
Recurring Entry Abandoned Action
  • Started checkout
  • Started survey
  • Started profile
 N/A
  • 1-hour wait step.
  • Follow-up prompts to complete action.
  • Use AMPScript to personalize content.
 N/A
Recurring Entry Customer Service
  • Ticket created
  • Help requested
 N/A Confirmation message N/A
Recurring Entry Confirmation
  • Transfer complete
  • Updated order
  • Canceled purchase
   Confirmation message  
 
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