Create a MobilePush Audience

In MobilePush, an audience is a group of contacts that you can send a notification or message to.

The MobilePush SDK creates contacts when users download and open a version of your app with the SDK installed. To add new contacts in bulk, import a list of contacts in a .csv file. To send only to contacts who meet certain criteria, create a filtered list.

• Opt-ins
  After contacts download your app and enable notifications, they’re opted in to receive your push notifications and messages that you create in MobilePush.
• Opt-outs
  If a contact deletes your app or disables notifications for your app on their device, they are opted out of receiving messages that you create in MobilePush.
• Data Extension Sends in MobilePush
  Improve audience segmentation and filtering for your MobilePush messages with attributes and information stored in data extensions. When you send to a data extension, you can reach audiences in multiple channels and use existing data extensions for sends rather than creating lists from scratch. You can further personalize messages using data from your data extension that is not included in the Contact data.
• Import Contacts into MobilePush
  In MobilePush, import contacts into a standard list or into All Contacts using these instructions.
• Create a Filtered List
  A filtered list is a list of contacts who are filtered based on their demographic or interest data, such as ZIP code, income, products purchased, or birth date. In MobilePush for Marketing Cloud Engagement, you can use a filtered list to send push messages to a specific audience based on their demographics, such as age, gender, or interests.