Implement Tags in MobilePush

To help better segment your contacts into more precise audiences, use tags in MobilePush.

Important The tag limit per device is 100.

Tags hold additional information about your subscribers and how they use your app. You can assign values to contacts interested in hiking, fashion, or sports.

For example, Northern Trail Outfitters (NTO) can create their app to assign tags to a contact record based on a preferences section. That section can ask the contact to indicate their interest in several different topics, such as hiking, boating, or fishing. After the app assigns those values to a contact record, NTO can use those values when creating filtered lists.

Ensure that your app developer includes the proper tag terms in your app via the Journey Builder for Apps SDK.

• Create a Filtered List Using Tags
  Select which tag values to filter a list by when you create a filtered list in MobilePush, just like you select attributes or data extension values. For example, select the tag hiking to send hiking-related messages to contacts. You can combine tags to send messages to combined groups of contacts. For example, send the same message to fishing and boating audiences who could be interested in the same content.
• Send Message Using Tags Via API
  After you implement tags in MobilePush, authenticate your app and use the messageTag REST API call to send messages based on tag values.
• Who Receives These MobilePush Messages?
  If contacts in MobilePush meet certain conditions, they receive push notifications .=