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Manage Parameters
Set up or edit the tracking parameters that are appended to the links in messages sent from Marketing Cloud Engagement. The parameters you configure here are applied to all messages sent from your business unit.
When you open Parameter Management, the Web Analytics Tracking parameter strings appear. If your account is integrated with Google Analytics, default Google Analytics parameter strings also appear. The Google Analytics Web URL and App Event parameters display when you expand the Google Analytics Tracking section.
- From Setup, navigate to Data Management, and click Parameter Management.
- Expand a section to preview its parameters.
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Next to the string you want to change, click Edit.
When editing Google Analytics parameters, select UA Property Tracking or GA4 Property Tracking.
- Enter one or more parameters or parameter values. If applicable, select a parameter value from a dropdown.
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Save the parameter.
The parameters you set here are appended to each message sent from this business unit.
Note When a parameter string is used in multiple business units, its parameter strings are read-only.Note Parameter manager allows 4000 characters, and links begin truncating at 900 characters.
- Edit Default Google Analytics Tracking Parameters
Change the default Google Analytics tracking parameters for your Marketing Cloud Engagement account. These parameters apply to all business units unless otherwise specified.
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