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Permissions for Marketing Cloud Personalization
Review the permissions that enable Personalization (formerly Interaction Studio) functionality in Marketing Cloud Engagement.
Note Marketing Cloud was rebranded to Marketing Cloud Engagement. Some features and labels in
the apps continue to refer to the old name.
| Action | Recommended Role | Permissions |
|---|---|---|
| Access to Personalization | Marketing Cloud Content Editor/Publisher | |
| Administer Personalization | Marketing Cloud Admin |
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