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Marketing Cloud Personalization
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            Mobile Message-Level Rules

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            Mobile Message-Level Rules

            Message-level rules control visibility at the message level based on mobile app user actions and display frequency. For Mobile In-App Message and Mobile Push campaigns, you can use the message level to define who sees your message and when.

            Required Editions

            Available in: Premium Edition

            Target Pages

            For Mobile In-App Message and Mobile Push campaigns, you can choose which action triggers the message.

            Option Description
            With Action Triggers a message after a mobile app user views a specific page. Pages are listed by defined page name. If you include multiple actions, Personalization handles them using OR logic.
            With Item Action Triggers a message after a mobile app user views an article or item, makes a purchase, or completes other user behaviors. If you include multiple item actions, Personalization handles them using OR logic.

            Display Frequency

            To adjust how often a mobile app user sees a message, add a Display Frequency message rule. Display frequency can be based on:

            Option Description
            Current Visit Sets the maximum number of times a user sees the message per visit.
            Interval Sets the maximum number of times a user sees the message over a period of minutes, hours, or days.
            All-time Sets the maximum number of times a user sees the message for all time, regardless of the number of visits.
             
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            Salesforce Help | Article