MDP Messaging Data Stream Type

The messaging data stream type ingests email, mobile phone, and journey data. A message can be in the form of an email, text message, or app notification. It’s typically associated with measurements such as how many people received, opened, or clicked a message. Txhis data stream type can be used to ingest data from platforms such as Marketing Cloud Engagement, Marketo, and Adobe.

• MDP Messaging Data Stream Type Entities
  The messaging data stream type contains three types of entities: messaging, ads, and overarching.