MDP Create Data Streams

Whenever you upload data, data streams are created. These data streams can be referenced throughout the MDP platform, for example in pivot tables and reports. There are several methods available for creating data streams in Marketing Cloud Intelligence Data Pipelines. You can use an API connector to connect via API, TotalConnect to upload external files, or LiteConnect if you have data from a single source. You can choose which method is best for you.

• Creating Data Streams with TotalConnect
  If you need to upload data from a source and no API connector exists, you can create a data stream with TotalConnect. For example, if you have a proprietary dataset in Excel, CSV, or another file format, or if a custom report is sent to you by a data partner that is beyond the scope of what their API can provide.
• MDP Creating Data Streams with API Connectors
  API connectors enable you to easily connect data sources such as Google Ads or Facebook to Marketing Cloud Intelligence Data Pipelines. When you connect an API connector, an API data stream is created that automatically maps the data fields the vendor provides to the MDP data model, allowing you to access your information.
• MDP Creating Data Streams with LiteConnect
  With LiteConnect, you can upload a file into Marketing Cloud Intelligence Data Pipelines as is and utilize the data automatically. You don’t need to consider the predefined structure and constraints of the data model or map fields.