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Set Up Age and Gender Breakdowns for Reach in Facebook Ads Custom Data Streams
To retrieve Age and Gender breakdowns properly for reach data streams you must add a formula in the mapping.
| User Permissions Needed | |
|---|---|
| To create and edit an API data stream: | Admin |
- In the Import tab, select your Facebook Ads custom data stream.
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On the Mapping page, click Strategy key or Exchange key.
Make sure the keys are not being used elsewhere in your setup.
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Click the Add Formula icon, and enter:
csv['fb.age']+csv['fb.gender'] - Click Save.
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To map Age, select a key custom attribute, click the Add formula
icon and enter:
csv['fb.age']. - Click Save.
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To map Gender, select a key custom attribute, click the Add formula
icon and enter:
csv['fb.gender'] - Click Save.
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