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            Orchestration: Trigger Journeys with a Flow

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            Orchestration: Trigger Journeys with a Flow

            As a Journey Builder expert, you maintain tried-and-true journeys. Keep using and optimizing them with your access to Marketing Cloud Next, which uses Flow Builder for automation. When you add journey elements to flows, you can create complex automations that work easily with data from third-parties and the Salesforce Platform.

            Required Editions

            Available in: Marketing Cloud Engagement Pro+, Corporate+, or Enterprise+ Editions.

            Eligibility

            Review the table to find out if next-gen orchestration tools are a good fit for your implementation.

            I use Salesforce and Data 360 together with Marketing Cloud Engagement

            Yes

            Checkmark icon
            		 You have everything that you need to start connecting next-gen marketing automation.
            I use Salesforce as my CRM but I haven’t set up Data 360

            Prerequisites

            Info icon
            		 Before you connect flows and journeys, set up Data 360 and import your data extensions.
            I use Data 360, but I don’t use Salesforce as my CRM

            Yes

            Checkmark icon
            		 You have everything that you need to start connecting next-gen marketing automation.
            I use Marketing Cloud Engagement alone

            Prerequisites

            Info icon
            		 Before you connect flows and journeys, set up Data 360 and import your data extensions.

            Use cases for this solution include purchase confirmation emails, trial or renewal messaging, and form submission responses. You can also create complex automations that connect or branch experiences, such as lifecycle journeys or a multipart onboarding series. Flow Builder offers great options for Engagement users who automate on Salesforce CRM data or who require complex branching based on action or inaction.

            Before you start, think about your business goals and existing assets that are a good fit for an experiment.

            • Which existing journeys can benefit from enhanced reporting or Data 360 segments?
            • What behavioral or engagement data do you have access to or want to capture?
            • Which users need access to view and create flows? Which flow elements do they use?

            Find Out How

            These Salesforce Help topics describe how to get started with Flow Builder and to trigger Engagement journeys. For more information about your first days with Marketing Cloud Engagement+, check out the 60-Day Guide Deck.

             
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