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Marketing Cloud Next
AI Reporting and Analytics in Marketing Cloud Next

AI Reporting and Analytics in Marketing Cloud Next

Monitor your campaigns with AI. Use reports, the command center, and insights to track performance, surface anomolies, and act on AI-powered recommendations.

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  • Data 360 Reports for Einstein Features in Marketing Cloud Next
    Review the effectiveness of Einstein Engagement Frequency and Einstein Engagement Scoring in your marketing campaigns using Data Model Objects in Data 360.
  • Monitoring Weekly Einstein Send Time Optimization Predictions
    Visualize and analyze customer engagement over the course of a week. Using Data 360 Data Model Object (DMO) information, you can create a chart that shows Einstein Send Time Optimization scores per contact point email rather than by a unified individual. Use the information to adjust your send time parameters and align with maximum engagement send times. Access and run your Email Send Time Optimization report from Data 360 reports or Analytics in the Marketing app.
 
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