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Marketing Cloud Next
Work with Content Variants

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Work with Content Variants

Create alternate versions of generated content to test different creative directions, audiences, or locales while keeping the same campaign context and grounding. Make targeted edits, update images, change personalization options, generate a localized variant, or create other options with differing subject lines. For example, if your marketing brief or prompt defines more than one audience, you can request to generate a variant with a unique style, tone, and data strategy for each audience.

Required Editions

View supported editions.

User Permissions Needed
To create or edit content:

Marketing Cloud Manager permission set

AND

any CMS workspace contributor role
To publish or unpublish content:

Marketing Cloud Manager permission set

AND

a CMS workspace contributor role of content admin or content manager
  1. Open the workspace that contains the messages you want to vary.
  2. Select a message and create a variant.
    • Ask the agent to create variants. For example, enter a prompt such as Generate two new email messages for Audience 1 and Audience 2. The tone for Audience 1 should be conversational and the tone for Audience 2 should be professional.
    • Make edits, image updates, or personalization changes to create an alternate version of the message.
  3. Review and refine each variant as needed before you publish.

You can publish one or more approved variants to Salesforce CMS so they're available to use in campaigns for testing or specific audience targeting. See Preview and Publish Content.

 
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