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Marketing Cloud Next
Create a Workspace and Generate Content

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Create a Workspace and Generate Content

Create an agentic content workspace, add grounding, and generate personalized content for email and messaging channels, tailored to your requirements and audience.

Required Editions

View supported editions.

User Permissions Needed
To create or edit content:

Marketing Cloud Manager permission set

AND

any CMS workspace contributor role
To publish or unpublish content:

Marketing Cloud Manager permission set

AND

a CMS workspace contributor role of content admin or content manager

Before you create a workspace, prepare your brand, brief, and assets. See Before You Generate Content. To use merge fields and personalization, make sure that your data sources are configured. See Content Personalization.

  1. In the Marketing app, go to the Agentic Content tab.
  2. Click Create a New Workspace.
  3. Enter a workspace name and select a default language.
  4. Add a brief and a brand to ground your content creation.
  5. Upload specific image assets (up to 10 MB per image) that you want to include in the message content, such as your corporate logo or product photos.
  6. Click the + icon to upload other supporting PDF or plain text documents that you want to use for grounding. Examples are legacy marketing brief documents or a corporate style guide.
  7. Enter a text prompt that describes the content that you want to generate. For the best results, be specific about the channel, audience, and campaign goals. See Tips for Writing Effective Prompts for Agentic Content.
  8. In the prompt window, click the Send Prompt icon.

    The agent evaluates all of your provided grounding information and generates your content. If your grounding information or prompt specifies to use personalized content or to add merge fields, the agent automatically adds them.

Tip
Tip To view agent conversation history, click the View History icon. You can view your prompt and the reasoning the agent used in generating content as well as the details of your campaign requirements. You can also view and complete suggested next actions by the agent.

Next, refine content with the agent or edit it manually. You can also connect other data sources and select specific audiences to personalize your content more. See Refine Agentic Content and Edit Content Manually.

 
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