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Marketing Cloud Next
Refine Agentic Content

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Refine Agentic Content

In the prompt window, ask to refine generated content for email and messaging channels, including headlines, subject lines, tone, images, and other elements.

Required Editions

View supported editions.

User Permissions Needed
To create or edit content:

Marketing Cloud Manager permission set

AND

any CMS workspace contributor role
To publish or unpublish content:

Marketing Cloud Manager permission set

AND

a CMS workspace contributor role of content admin or content manager

Your brand and grounding documents are considered when new content is generated. Image updates use the image assets that you imported from CMS, or new on-brand images are generated.

  1. Select the email or message in the workspace that you want to refine.
  2. Enter your request to refine text or images in the prompt window.
    You can ask the agent to shorten content, change the tone, change images, create more content variants, and so on. Examples:
    Improve the headline text by including a stronger call to action.
    Change the subject to include the discount described in the message.
    Shorten the message text to 150 characters, change the tone to sound more professional, and add a clear call to action that links to the product page URL.
    Change the hero image to include an outdoor camping location.
    stGenerate two new email messages with different images in the body, one in English and one in French.
  3. In the Properties panel, you can change the internal message title and the customer-facing message subject and preheader text as needed.
 
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